Who We Are

Rick is president of WealthOne Advisors and a CERTIFIED FINANCIAL PLANNER™ practitioner and Certified Estate Planner™.

Throughout his 25-year career, Rick has followed a distinctive approach to personal finance, often challenging “business as usual” in the financial services industry while adhering to the principles of prudent and disciplined investing. He believes the best way to serve clients with their financial and retirement planning needs is from a platform that seeks to eliminate bias and conflicts of interest and aligns his success with the success of his clients.

From his early days in the industry working with the largest U.S. financial planning firm at the time, Rick saw the dichotomy between his duty to provide financial advice in his clients’ best interests and the incentives offered by firms to brokers for product sales. Favoring a more holistic, unbiased approach to serving his clients comprehensive financial needs, Rick chose to go independent in 1993 with Linsco/Private Ledger, now known as LPL Financial, which is currently the country’s largest independent broker/dealer.*

Rick is a member of the National Institute for Estate Planning and past President for the San Diego Institute of Certified Financial Planners. He has been a speaker and panelist at several industry conferences, including the California Bar Association, the American Association of Independent Investors, the San Diego Union Tribune’s annual “Right on the Money” conference, to discuss his experience in challenging the financial industry’s conventions and his “Clients for Life” approach for investment advisory services. Rick has appeared in numerous national and local publications including the Journal for Financial Planning, Investment News, and The San Diego Union Tribune.

As partners in marriage and business, Rick and Jessica Alvarado share a passion for and commitment to building lifelong relationships and helping individuals and families make financial decisions that enrich the quality of their lives.

* As reported in Financial Planning magazine 1996-2015, based on total revenues.

Jessica is a San Diego native, who grew up in Pacific Beach and attended college at the University of California at San Diego. After graduation, she worked in the healthcare industry as a marketing director for several retirement and long-term care facilities. Through this early experience, she saw how important proper planning is for individuals and families facing long-term convalescence of a loved one, and how proper planning affects the choices available for those in need of care.

After several years on the provider side of long-term care, Jessica took her experience to the planning side of the industry, with a firm specializing in corporate benefits. In her role, she trained benefit providers, healthcare administrators and financial planners about the complexities of long-term convalescence and long-term care insurance.

Today, Jessica shares her healthcare and long-term care planning expertise with clients of WealthOne Advisors. As Office Manager, she supports the investment advisory services provided by Rick, her husband. She manages back office operations and is integral to the firm’s culture of building strong client relationships.

Jessica and Rick reside in Fallbrook with their son Brandon and English bulldog Otis. As a family, they enjoy spending their free time by exploring the wilderness with hiking, biking and motorcycle trips.

LPL Financial is one of the leading financial services companies and the largest independent broker/dealer in the nation*. For more than four decades, the firm has served as an enabling partner, supporting financial advisors in their goals of protecting and growing their clients’ wealth. A chief objective of LPL Financial is to reduce the complexity of running a financial services practice so advisors can focus on what they do best – help their clients attain their financial goals and fulfill their dreams.

With headquarters on both coasts, LPL Financial supports financial advisors in helping their clients by offering a robust mix of services and tools such as:

– Enabling technology
– Comprehensive clearing and compliance services
– Practice management programs and training
– Independent research

LPL Financial understands that providing Americans with unbiased investment advice is critical to their financial security. Because the firm has no proprietary products to sell, LPL Financial advisors can provide truly unbiased, conflict-free advice and investment recommendations.

The firm’s mission is clear:
We believe that objective financial guidance is a fundamental need for everyone. We enable our customers to focus on what they do best—create the personal, long-term client relationships that are the foundation for turning life’s aspirations into financial realities.

Thousands of financial advisors nationwide rely on LPL Financial to help meet their clients’ financial needs. They do so by using the firm’s tools and resources that help them discover their clients’ priorities, dreams, and passions; analyze and develop financial plans that support every stage of their clients’ lives; and make product recommendations that put clients on the path to pursuing their goals.

For more information about LPL Financial, visit www.lpl.com

* As reported in Financial Planning magazine 1996-2015, based on total revenue.

We chose the Torrey pine for our logo because it symbolizes endurance, perseverance, and the value of a strong foundation—the same qualities we strive to deliver to our investment advisory clients.

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The Torrey pine is the rarest native pine in North America, growing only along a small stretch of San Diego coastline. The Torrey pine has an elaborate root system that has allowed it to survive centuries of drought, ocean salt, coastal winds, harsh cliffs, and even the occasional ice age.

A 40-foot Torrey pine can have a 200-foot network of roots. These roots can navigate tiny cracks in bedrock to find the nutrients it needs to flourish and the footing to remain steadfast under extreme weather conditions.

We see many similarities between the Torrey pine and successful investors. Both can sustain long-term growth by remaining grounded under challenging conditions. And an extensive support system helps investors and the Torrey pine establish strong roots to thrive in any environment.

As investment advisors, we are here as your support system in the life-long journey towards achieving both personal and financial objectives.

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